ON THE BLOG
The Shift: From Impressions to Views
Instagram has revamped its Insights, making 'Views' the star of the show. Let's dive into what this means for your content and how you can leverage it to shine brighter in the Insta-universe.
The Lurker Effect: Social Media’s Silent Buyers
Not every follower is double-tapping. That doesn’t mean they aren’t watching. In the era of silent consumers, it’s time to rethink what engagement really means—and why showing up consistently is the move, even when the metrics feel meh.
Proven Strategies for MedSpa Owners to Convert Instagram Followers
Let’s be real: getting profile visits is cute, but turning those clicks into actual followers is the real win. Instagram isn’t just about looking good—it’s about building a community that sticks. In this post, we’re breaking down four smart, no-fluff strategies to help you convert curious scrollers into loyal, engaged followers.
Promote Skincare Products like a Pro
Want your clients to be genuinely excited about purchasing your skincare products? It's all about how you present them.
Why Outsourcing Social Media Is Smarter Than Doing It In-House
Let’s face it—running social media the right way is a full-time job. If you’re relying on your in-house team to post between managing appointments and answering phones, you’re leaving growth and revenue on the table. It’s time to think bigger for your business.
How Social Media Turned AES Into a Must-Attend Aesthetics Event
When AES approached us in 2023, they needed a social media boost to attract more attendees and sponsors. We delivered a game-changing strategy that skyrocketed attendance by 600%, brought in top-tier sponsors like Allergan, and turned their event into a must-attend in the aesthetics world. This is the power of social media done right.