ON THE BLOG

The Lurker Effect: Social Media’s Silent Buyers
Not every follower is double-tapping. That doesn’t mean they aren’t watching. In the era of silent consumers, it’s time to rethink what engagement really means—and why showing up consistently is the move, even when the metrics feel meh.

Proven Strategies for MedSpa Owners to Convert Instagram Followers
Let’s be real: getting profile visits is cute, but turning those clicks into actual followers is the real win. Instagram isn’t just about looking good—it’s about building a community that sticks. In this post, we’re breaking down four smart, no-fluff strategies to help you convert curious scrollers into loyal, engaged followers.

5 Reasons Investing in Social Media is Essential for Your Aesthetics Brand
Harnessing the power of social media can be an absolute game-changer for any business… and Aesthetics & Beauty is no exception.

4 Marketing Strategies we can learn from The Kardashians
The Kardashians are without a doubt a powerhouse when it comes to marketing, and may be some of the most influential and successful celebrities of our time. Here are 4 marketing strategies the infamous sisters used to propel to fame — let’s take notes!