5 Reasons Your Content Isn’t Converting (And How to Fix It)
Reason #1: You’re chasing views, not building trust
Virality is exciting—but it’s not a marketing strategy.
It’s not about blowing up once. It’s about showing up consistently and building credibility with the right audience.
Trust converts.
Start thinking about:
– Are you showing your face?
– Are you speaking directly to pain points?
– Are you creating content that builds relationships, not just reactions?
Reason #2: Your CTA is unclear (or missing)
If you’re not telling people what to do next, they won’t guess.
“Click the link in bio,” “DM to book,” “Save this for later”—these are more than cute sign-offs. They're the difference between a passive scroll and an actual sale.
Hot tip: rotate CTAs by intent. Some should drive sales, others should encourage engagement or conversation.
Reason #3: You only post when you’re selling
If you disappear between promos, your audience stops paying attention.
Social media isn’t a billboard. It’s a conversation. It’s… SOCIAL. Show up in between launches.
Educate. Entertain. Build connection.
Then when it’s time to promote, you’re not starting from zero.
Reason #4: You’re not speaking your audience’s language
You know your offer inside and out, but do your people understand it?
If you're using industry jargon or vague “value” language, you might be losing them.
Do this instead:
– Use the same language they would use to Google
– Mirror the phrases they use in comments or DMs
– Make the transformation clear
Reason #5: You’re ignoring your analytics!
Your insights are free strategy. But most people don’t check them - or worse, don’t know what to look for.
An example of a client’s analytics dashboard
Pay attention to what people are saving, sharing, rewatching, or clicking on. Those are the content types you should double down on.
Start doing more of what’s working. Repurpose your top-performing content monthly.
Bonus: Want to Fix This?
You don’t need to post more.
You don’t need to be funnier, trendier, or louder.
You need a strategy that’s aligned, consistent, and created with conversion in mind.
I break this down every week inside Contessa Confidential. If this helped you rethink your content strategy, you’ll love what’s coming next.
Get more content like this on my Patreon, and sign up to get Contessa Confidential updates straight to your inbox.